PressPausePlay
14 Mar
I finally got around to watching PressPausePlay. It deals mostly about music and film, but you can see how it really applies to all media.
First off, this Shirky quote is right on. Why would we ever urge anyone to pass up the chance to actively create to be passive consumers? If we discourage and rant against Joe Public recording his album or trying to become a photographer, we deny the inevitable. If we encourage it, we’ll eventually reap the benefits of raising a new generation who understands the challenges and rewards of creation. It may not happen tomorrow, but just watch; we’ll see it in ten, fifteen years if not sooner.
The anti-democratization argument makes me angry. People who make that argument miss the point that with new technology, if and only if you in fact make something the world wants, then you can immediately be heard. In the past, even if you had something the world wanted, it’s difficult to be heard. The gate keeper was the middle man who held the reins to the large broadcast and distribution systems (ie record companies). Now, the gatekeeper is simply the quality of your work. Yes, there is still a chance that you will be drowned out in the mess of mediocrity, but personally I’d rather take my chances there than with the even slimmer chance that some A&R man might offer a record contract.
Even that aside, anyone who thinks that the world was less full of mediocrity before the digital age has never seen the book review pile at a national magazine or sorted through the mail at a radio station. Someone had to sort through all of those books and CDs, it just didn’t happen to be the end user. The difference now is that the previously hidden discards of editors and DJs are now visible to all of us.
But what of it? Mediocrity is a phase you go through before you become good at what you do. If each posted work is seen as an the end in and of itself, then it may not seem worthwhile, but seeing the piece as a stepping stone really clarifies the function of the publicized work to the author him/herself.
When we look back at the history of every other industry that got built in the 1920s and ’30s and say we wish we were there then because wouldn’t it have been cool? This is even bigger than that. And most people are ignoring it, saying, “there’s a recession, blah blah blah!” This is the best shot you’ve ever got.
- Seth Goldin
I know someone who writes sci-fi/mystery/pulp and self-published his own e-book a few years ago. Is he world famous? No. But seeing your work available to others is encouraging. It might even connect you to the one or two fans of your work that you would never have if you just kept it in a drawer along with 24 rejection letters. And it acts as a landmark that motivates you to do the next one, makes you think, “what am I going to do NEXT?” And that’s an important part of a learning process. What some people consider internet wankery actually encourages learning. Inevitably people who try one thing after another are going to end up more skilled than those who never try at all. In the end, the learning process that an amateur Flickr photographer goes through is the same process that Robert Adams or Amy Stein went through. The critics just fail to see the potential. I’d rather side with the enthusiastic amateurs on Flickr (or Instagram these days) than the naysayers.
If we as creatives can’t even see the value of cultivating creativity in others without judgment, we are too unsympathetic. And we wonder why arts funding is so sparse? Why “the masses” don’t care to support artists? The answer is right in front of our faces. It’s because to some degree we are in fact being a bit elitist. As long as the members of the established art community (and that includes critics) keep harping on the mess of mediocrity we’re all drowning in instead of seeing it for what it really is – an exposion in the urge to create among people who used to be passive consumers – we can’t expect anyone else to value art as we do.
The vast number of amateur photographs on the internet is art photography’s best lifeline for the future. Contrary to what the 1% of the art world would have you think (and let’s admit it, there is a divide in the art world between the 1% and the 99% that is just as, if not more pronounced than that in the rest of the world), the “real” collectors who buy prints for four figures are not the future of art photography, nor are white box galleries. The supposedly mediocre photographers pasting their pictures all over the internet? They are our best bet for a future generation of people who are actually literate in art photography. Because a certain percentage of them will become interested in visual art and our best bet at establishing a better business model for the future is to encourage them to develop literacy in visual art.
Without this literacy, we are going to continue to have consumers who’d rather plunk down $4000 on a flat screen TV rather than $600 on a comparable sized print. Until we convince the majority of people to appreciate art, no one will spend on art in the way they spend on music or movies. People spend on those things for the thing itself but also because a well known song or film is a cultural entry point. They know they will be able to discuss this with many other people – friends and new acquaintances alike. When was the last time you approached a perfect stranger and asked them what art they’re into? Yet we do this with music all of the time. Because people see the role that music plays in their life.
When society as a whole recognizes visual art as something that’s a part of everyday life as opposed to some incomprehensive museum language or fuel for high dollar value auction sales, there will be a far larger market for original visual art by a variety of established and emerging artists as opposed to mass produced prints of Old Masters and Impressionists on the one hand and extravagant spending on limited editions (how anti-photograph can you get?) by obscenely rich people. But we’re clearly not there yet. I think we’re going through a rough transitional phase. The best way to speed this up is to encourage the creative impulses of everyone who picks up a camera or a brush or any tool.
When people see for themselves how challenging and rewarding art making is, they will see the point of funding it. As long as they think it’s a mysterious process undertaken by a bunch of eccentrics or dead white guys, they will see no point in funding it. We have to show people how art fits into everyday life and what should be SO OBVIOUS to us is that the digital photography boom is a great start. As for all the complainers? They can’t see a good thing when it drops in their lap!
Does it really offend people so much if the learning curve is public? I have a theory that “genius” or “talent” is just the term we apply when the results seem better than what we’d expect for the perceived amount of effort expended. Maybe there are some true geniuses out there, but I’d bet my money on time and effort in most cases. If we really saw how much time certain “geniuses” allotted to their work, would we still think of them as geniuses? Or just workaholics?
Seeing how the sausage is made kills the (admittedly enjoyable) illusion that the work springs from some magical place and that these creators are special. Frankly, I think creatives tend to encourage this sort of thinking or at least refrain from discouraging it because let’s face it, who doesn’t want to consider their abilities to be extraordinary? But I’d argue that in destroying that illusion we gain something a lot more valuable – a roadmap for those who come after.
The 20th century was a great time to be a media company because the thing you really had on your side was scarcity. If you were making a TV show, it didn’t have to be better than all TV shows out ever made. It only had to be better than the two other shows that were on at the same time, which is a very low threshold of competitive difficulty. Which meant that if you fielded average content, you got a third of the US public for free. Tens of millions of users for doing something that wasn’t too terrible.
- Clay Shirky
This quote was pulled from the talk I linked to at the beginning and it hints at what’s really going on when users distractedly consume media while, say, checking email or surfing the web. What is really happening is that the media is not engaging enough to hold someone’s full attention. It does not move them. I have never met anyone who was so distractable that they were simply incapable of being stopped in their tracks by something truly striking. What those sort of arguments really indicate is the fact that we’re more literate consumers of media because we consume so much more of it now than a decade or two ago. This means the bar is set higher. I’ve seen more, so I expect better. Not just any piece will suffice. It has to be better than the rest. How is this a bad thing?
People have trouble accepting change. This is what all these debates about the pros and cons of the digital revolution boil down to. Most people’s ideal worlds are likely the world they grew up in during their 20s and early 30s. I’ll try my damndest not to, but maybe I’ll end up making those conservative arguments in my 40s too. So it goes. The wheel keeps on aturnin’.
Maybe I’m sensitive to this issue because I’d consider myself one of those Flickr upstarts. Photography was not a tradition handed down by family. It wasn’t something ever taught to me in early schooling. The only reason I found it was because of the net and the only reason I continued was because of the affordability of gear and the structure of frequent sharing on Flickr. But other people’s interest in my photographs was simply accidental, and it didn’t mean much aside from making me think critically about my photos. The act of putting it out there made me take my own interest seriously because I could see each successive photo next to each other and could see my progression. And I was terrible. I mean really terrible. If you’d seen my photos in the beginning, there was no difference between them and every other snapshot taken by anyone. You wouldn’t've thought I had any “talent” or that I could’ve ever become an art student.
But that’s what you do. You’re terrible but you keep at it (maybe because you don’t know that you’re terrible yet!), and one day you’re no longer terrible. It’s where virtually everyone starts and we’d be idiots to criticize people because they are earlier rather than later in the process. We can discuss the merits of each set of photos but we need to realize that is a measure of someone’s personal development as opposed to some meta metric of the health of an entire medium.
At any rate, what does it matter to the average Flickr or Instagram user what the critics think? They are simply posting photos to share with their network. It doesn’t matter what other people think of where you are in that process as long as you keep moving forward. Heck, it doesn’t matter what they think even if you don’t want to move forward!
It’s true that most people will use the net to share frivolous things, but I just want to point out that I joined an online community and eventually decided to change my entire life through its influence. Wading through some lolcats and 15 year olds covering Beyoncé or William Eggleston is a very, very insignificant price to pay.











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